How to Create an Engaging E-Newsletter – 26 Apr 19

This practical course is split into two parts. Part One explores the value of running a supporters’ e-newsletter, best practices to adhere to and how to write enticing subject lines. In Part Two, participants will create a Mailchimp account and build an e-newsletter campaign.
Date Time Location
26/04/2019 09:30 - 13:00 Wessex Community Action
Unit 6 Paxton Business Centre
Whittle Road, Churchfields
Salisbury SP2 7YR
Trainer Name: Sue Davison (Full Height Copy)
Price: £35.00
Who The Course Is Aimed At:
This is a hands-on course is for anyone with a responsibility for producing their organisation’s e-newsletter.
What The Course Will Cover:
• Reasons to run an e-newsletter • What can an e-newsletter do for your organisation? • What is the evidence to support using e-newsletters as a marketing tool? • What to include in your e-newsletter • Best practices when writing your e-newsletter • How to create enticing subject lines and preview text • Learn what a great newsletter looks like • Why use Mailchimp? • How to create your e-newsletter campaign using Mailchimp
Outcomes:
Participants will develop the knowledge, practical skills and confidence to create an engaging e-newsletter campaign using Mailchimp.